Privacy policy
Rooted Health Chiropractic LLC
Effective: June 12, 2026
IMPORTANT: This Privacy Policy applies to data collected through rootedhealthchiro.com and through digital advertising, including Meta lead forms. It does not govern protected health information (PHI) collected or maintained in connection with your clinical care. PHI is handled in accordance with our separate Notice of Privacy Practices, which is provided to patients at the time of service and is governed by the Health Insurance Portability and Accountability Act (HIPAA).
1. Who We Are
Rooted Health Chiropractic LLC ("Rooted Health," "we," "us," or "our") operates the website rootedhealthchiro.com and associated digital marketing properties. Our principal place of business is located at 2719 1st Ave N, St. Petersburg, FL 33713.
Questions about this Privacy Policy may be directed to us at info@rootedhealthchiro.com.
2. Scope of This Policy
This Privacy Policy describes how we collect, use, disclose, and protect personal information when you:
• Visit or interact with rootedhealthchiro.com
• Submit a lead form through a Meta (Facebook or Instagram) advertisement
• Communicate with us via email or other digital channels linked from our website or ads
This policy does not apply to information collected in person at our clinic, to clinical or health records maintained in connection with chiropractic care, or to any information governed by HIPAA. If you are a patient or prospective patient seeking information about how we handle your health information, please request our Notice of Privacy Practices.
3. Information We Collect
3.1 Information You Provide Directly. When you submit a lead form through one of our Meta advertisements, we collect the information you enter into that form. This may include:
• First and last name
• Email address
• Phone number
• Your responses to qualifying questions, such as your location, how soon you want to be seen, and whether you are open to a care plan
3.2 Information Collected Automatically. When you visit rootedhealthchiro.com, certain information is collected automatically through cookies and similar tracking technologies, including:
• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Interactions with our website content
3.3 Information Collected Through Meta Technologies. We use the Meta Pixel (also called the Facebook Pixel) on our website. The Meta Pixel is a piece of code that allows Meta Platforms, Inc. to collect data about your activity on our site and connect it to your Meta account, if you have one. This data may include:
• Pages you visit on rootedhealthchiro.com
• Actions you take, such as clicking a button or viewing a specific page
• Information about your device and browser
This data is transmitted directly to Meta and is governed by Meta's own Data Policy. We use this data to measure the performance of our advertisements, build custom audiences, and serve ads to people who have visited our site or expressed interest in our services. We do not receive raw behavioral data back from Meta; we receive aggregated reporting and the ability to target advertising audiences.
4. How We Use Your Information
We use the information we collect for the following purposes:
• To contact you in response to a lead form submission and schedule a new patient appointment or consultation
• To send follow-up communications via SMS and email regarding your inquiry, appointment reminders, or related health information (see Section 6 regarding your right to opt out)
• To measure and optimize the performance of our digital advertising campaigns
• To create and use custom advertising audiences on Meta, for example to show ads to people who have visited our website or to people with similar characteristics
• To improve the content and functionality of our website
• To comply with applicable legal obligations
We do not sell your personal information. We do not use your personal information to make automated decisions that produce legal or similarly significant effects about you.
5. Third-Party Service Providers
We share personal information with a limited number of third-party service providers who assist us in operating our business. These providers are permitted to use your information only as necessary to perform services on our behalf and are required to protect your information.
Meta Platforms, Inc. serves as our advertising platform and collects lead form submissions and website behavior data through the Meta Pixel. Data collected by Meta is governed by Meta's Data Policy, available at facebook.com/policy.
GoHighLevel (HighLevel, Inc.) serves as our customer relationship management (CRM) system and handles automated SMS and email follow-up. Lead form responses, contact information, and communication history are stored and processed within GoHighLevel. Their privacy policy is available at gohighlevel.com/privacy-policy.
We do not share your personal information with any other third parties except as required by law or as described in this policy.
6. Marketing Communications and Your Right to Opt Out
By submitting a lead form through one of our Meta advertisements, you consent to receive follow-up communications from Rooted Health Chiropractic LLC, including SMS text messages and emails related to your inquiry, appointment scheduling, and wellness information.
To opt out of SMS messages: Reply STOP to any text message you receive from us. Standard messaging rates may apply.
To opt out of email communications: Click the unsubscribe link included in any marketing email, or send a request to info@rootedhealthchiro.com.
Opting out of marketing communications does not affect communications that are strictly operational in nature, such as appointment confirmations or responses to a direct inquiry you initiated.
7. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to collect information about how visitors interact with our site. This includes the Meta Pixel, which tracks certain actions on our site and connects that activity to Meta's advertising systems.
You can control cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when a new cookie is set. Note that disabling cookies may affect the functionality of certain features on our site.
To opt out of Meta's use of your data for advertising purposes, visit your Meta Ad Preferences at facebook.com/ads/preferences or use the Digital Advertising Alliance opt-out tool at optout.aboutads.info.
8. Data Retention
We retain personal information collected through lead forms and website interactions for as long as necessary to fulfill the purposes described in this policy, including following up on inquiries and managing our advertising performance, unless a longer retention period is required or permitted by law.
Lead and contact data stored in GoHighLevel is retained for the duration of our business relationship with you and for a reasonable period thereafter, consistent with standard business record-keeping practices. You may request deletion of your data at any time by contacting us at info@rootedhealthchiro.com.
9. Data Security
We take reasonable technical and organizational measures to protect personal information from unauthorized access, use, or disclosure. Our third-party service providers, Meta and GoHighLevel, maintain their own security programs and are responsible for the security of data within their respective systems.
No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
10. Children's Privacy
Our website and digital advertising are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us at info@rootedhealthchiro.com and we will take steps to delete that information promptly.
11. Florida Residents
Florida residents are protected under the Florida Digital Bill of Rights (FDBR) and the Florida Deceptive and Unfair Trade Practices Act (FDUTPA). As a Florida-based business, we are committed to complying with applicable Florida privacy requirements.
If you are a Florida resident, you may have the right to:
• Know what personal information we have collected about you and how it is used
• Request a copy of the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information, subject to certain exceptions
• Opt out of the use of your personal information for targeted advertising purposes
To exercise any of these rights, please contact us at info@rootedhealthchiro.com. We will respond to verifiable requests within a reasonable timeframe. We will not discriminate against you for exercising your privacy rights.
12. A Note on HIPAA and Clinical Information
This Privacy Policy covers marketing and website data only. It does not apply to protected health information (PHI) collected in connection with your chiropractic care. PHI is governed by our Notice of Privacy Practices (NPP), which complies with the Health Insurance Portability and Accountability Act (HIPAA). The NPP is provided to all patients at or before their first appointment. If you have questions about how your clinical health information is handled, please contact our office directly.
Information submitted through a Meta lead form prior to becoming a patient is considered marketing data, not PHI, and is governed by this Privacy Policy. Once you become a patient of Rooted Health Chiropractic LLC, any health information you provide in a clinical context is governed by HIPAA and our NPP.
13. Third-Party Links
Our website or advertisements may contain links to third-party websites or platforms, including Meta's own properties. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party site you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or the services we use. When we make material changes, we will update the effective date at the top of this page. Continued use of our website or submission of a lead form after any changes constitutes your acceptance of the updated policy.
If you have questions about a prior version of this policy, please contact us at info@rootedhealthchiro.com.
15. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us:
Rooted Health Chiropractic LLC
2719 1st Ave N, St. Petersburg, FL 33713